Hey! How are you?
My name is Ajay Vidhate

  • I’m someone who believes that great stories, authentic connections, and good energy can change the way we experience the world. Whether it's building a brand, scaling a campaign, or simply sharing a laugh online, I approach every project with curiosity, clarity, and a collaborative spirit.

    Strategic and creative Head of Social Media and Influencer Marketing with 5+ years of experience across digital platforms, subscription models, and global creator ecosystems. Expert in influencer acquisition, community growth, and cross-platform storytelling. Proven track record of leading social media strategy, managing multi-tier talent, and delivering data-led campaigns with measurable ROI. Backed by a multidisciplinary background in international marketing, fashion management, and journalism.

    Outside of the metrics and campaigns, I’m someone who loves to see people thrive. I build, collaborate, and connect with a purpose to create content that not only performs but resonates. I’ve been fortunate to work with some amazing teams and creators, and I'm always open to new collaborations, fresh perspectives, and coffee-fuelled brainstorms.

  • Coventry University London | 2022-2023

    MBA, International Marketing

    Gained advanced knowledge in global marketing strategy, digital branding, and consumer behaviour. Developed a dissertation on influencer marketing’s impact on brand perception, applying real-world case studies in fashion and social commerce.

    FAD Institute of Luxury Fashion & Style | 2021-2022

    Postgraduate Diploma – Luxury & Fashion Management

    Focused on the intersection of fashion, luxury branding, and retail innovation. Gained hands-on experience with luxury product strategy, consumer psychology, and omni-channel marketing.

    University of Mumbai | 2016-2019

    Bachelor of Mass Media (Journalism)

    Built strong foundations in storytelling, media ethics, content production, and editorial writing. Studied print and digital journalism, with practical experience in photography, public relations, and communication research.

Experience

Global subscription-based platform and digital marketing agency specialising in creator and influencer management.

Ripple MIC Limited

London, United Kingdom

    • Led global strategy for creator acquisition and influencer partnerships on a fast-growing subscription platform, driving a 36% increase in monthly active users within 6 months.

    • Recruited and managed top influencers across lifestyle, fitness, entertainment, and education, boosting subscriber growth by 47%.

    • Directed social media efforts on Instagram, TikTok, Twitter, Telegram, and international platforms like China’s Xiaohongshu and Russia’s VK.

    • Built and led a high-impact international team while designing data-driven content calendars, incentive programs, and viral campaigns to increase visibility and retention.

    • Collaborated cross-functionally with product, content, and marketing teams to optimize acquisition funnels, improve workflows, and align creator strategies with platform growth goals.

09/2024 - 05/2025

    • Designed tailored social media strategies for B2B and B2C clients, improving overall campaign ROI by 30% through data-driven insights and optimisation.

    • Coordinated with creative, analytics, and influencer teams to ensure cohesive brand messaging and high-quality content delivery.

    • Monitored campaign KPIs and produced detailed performance reports to guide ongoing strategy adjustments.

04/2024 - 09/2024

11/2023 - 04/2024

    • Researched, vetted, and contracted a global roster of influencers for targeted campaigns on a high-growth adult subscription platform.

    • Created a talent database segmented by audience demographics, region, and engagement.

    • Assisted with onboarding, brand training, and timeline compliance for multi-phase campaigns.

Regional electronics manufacturer, distributor specialising in retail and dealer channel support.

Swami Samarth Electronics Pvt Ltd

India

    • Planned and executed B2B and B2C marketing campaigns increasing dealer engagement by 20% in targeted regions.

    • Collaborated with sales teams to develop product launch materials and promotional content.

    • Analysed campaign data to refine messaging and improve lead generation quality.

09/2020 - 05/2021

BombayPixels

India

Creative content studio producing branded digital content and social campaigns.

    • Managed content calendars and page engagement across fashion, beauty, and tech clients.

    • Directed shoots, managed influencer logistics, and tracked campaign performance metrics.

03/2020 - 08/2020

The Plug Media

India

Influencer-focused digital agency delivering campaign strategy and execution.

    • Planned and executed B2B and B2C marketing campaigns increasing dealer engagement by 20% in targeted regions.

    • Collaborated with sales teams to develop product launch materials and promotional content.

    • Analysed campaign data to refine messaging and improve lead generation quality.

10/2019 - 02/2020

06/2019 - 10/2019

    • Executed over 250 influencer campaigns across fashion, fitness, and lifestyle sectors, improving brand awareness.

    • Managed influencer contracts, negotiations, and campaign performance tracking.

    • Organised product launches and press events, securing media coverage and influencer participation.

Freelance / Studio Roles

India

    • Produced high-quality visual content for fashion, tech, and hospitality clients, enhancing online presence.

    • Directed, shot, and edited videos using Adobe Creative Suite and DaVinci Resolve tomeet client briefs and deadlines.

    • Managed client relationships and post-production workflows.

2017 - 2019

Additional Experience

Renowned nightclub and music venue hosting global artists and large-scale events.

London, United Kingdom

Fabric

Part Time

    • Delivered exceptional customer service in a fast-paced environment, managing high-volume bars during peak club nights with over 1,000 guests.

    • Assisted VIP area event coordination, enhancing guest satisfaction and repeat patronage.

    • Trained new staff on operational standards, health, and safety compliance.

09/2023 - 02/2024

Little Petra

Full Time

Modern restaurant specialising in Middle Eastern fine dining.

Cambridgeshire, United Kingdom

    • Managed front-of-house operations, leading a team of waitstaff to deliver outstanding customer experiences.

    • Handled booking systems and event coordination for private and high-profile functions.

    • Ensured adherence to health and safety regulations, consistently meeting audit standards.

01/2023 - 08/2023

Ministry of Sound

Part Time

The home of dance music since 1991.

London, United Kingdom

    • Provided efficient bar service during high-attendance nights, maintaining speed without sacrificing quality.

    • Ensured compliance with licensing laws and maintained inventory for smooth service operations.

    • Assisted with setup and breakdown for major events and VIP functions.

07/2022 - 12/2022

    • CMI Level 7 Diploma in Strategic Management & Leadership (UK)

    • ATHE Qualification – Training and Higher Education

    • Advanced Certificate in Photography

  • Dissertation: “Examining How Different Types of Influencers Impact Brand Perception in the Fashion Industry”